He's using psychological warfare.
We must REPLY in kind.
The Big Bang Theory Season 1, Episode 13
Cersei will expect a REPLY.
Game of Thrones Season 5, Episode 3
"Move fast," I REPLY.
Game of Thrones Season 1, Episode 5
You're frustrated because he phrased
his REPLY in a meaningless tautology?
The Big Bang Theory Season 2, Episode 3
You'll give the Starks our REPLY, cousin?
Game of Thrones Season 2, Episode 2